Turning ambitious ideas into products people love.
Rosen Labs helps founders turn promising ideas into real products through product strategy, AI-powered development and focused execution.
Whether you're validating an MVP, launching your first version or bringing structure to an existing product, we help you move faster — with clarity, not chaos.
Building products with care, clarity and momentum.
What we do
Every engagement is built around one outcome: getting your product into the hands of real users.
Product Strategy
Before building anything, we define what matters. We help founders clarify the problem, the user, the scope and the roadmap — so every decision moves the product forward.
MVP Development
The first version matters. We build focused, launch-ready MVPs using modern AI-assisted workflows that prioritise speed without sacrificing quality.
AI Workflows
AI is most valuable when it becomes part of how your team works. From development workflows to product operations, we design systems that remove friction and increase leverage.
Launch Support
Shipping is only the beginning. We help prepare your product for real users, gather feedback and turn early momentum into confident next steps.
Selected work
Products built in-house, alongside founders and through ongoing experiments.
Hi, I'm Izabel.
I'm a product builder driven by curiosity.
With a background in software development and product ownership, I work where business, technology and execution meet.
I enjoy turning complex ideas into products that people actually use — not by adding complexity, but by removing it.
Alongside client work, I'm building my own portfolio of products across beauty, AI and consumer technology.
Rosen Labs exists because I believe the best way to help founders build great products is to build great products myself.
Let's build something people love.
Whether you're validating an idea, preparing for launch or looking for a technical partner to bring clarity to your product — we'd love to hear from you.
Start a conversation